Athleisure is Everywhere – E-Poll Market Research Blog
Psychographic target group analysis on the basis of an empirical research for the brands Adidas, NIKE and Puma using the innovative approach of the Semiometrie - GRIN
Target Markets Of Adidas, Nike And Puma| The Social Grabber
Inside Puma's branded content strategy - Digiday
Key Insights From Top Sneaker Brands | Latana
Puma is making moves and using Influencer Marketing to compete - Welcome to WayneLapasa.com
The Great Debate: Demographics or Psychographics - Brandemix
The Marketing Mix in the Digital Age Part 2: People, Physical Evidence, Process Management, and Productivity in the Context of Sports Brands – Sports Business Research Academy