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Green was the New Gold at the London 2012 Olympics – Natural Running Center
Track and Field: Nike Flyknits Running Shoes | Olympics 2012: How to Compete (Or Dress) Like an Olympic Athlete | TIME.com
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Summer Olympics 2012 : How Nike emerged as the ultimate winner despite not being the title sponsor?
Olympics: Nike aims to cash in on 2012 | Advertising | The Guardian
London 2012 Olympics will not take legal action over Nike ad campaign | Advertising | The Guardian
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Nike, Adidas claim victory in the battle of Olympics marketing glory - oregonlive.com
Nike Volt Running Shoes Score Big at the 2012 London Summer Olympics | Running Shoes Guru
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Green Park, London, UK. 29th July 2012. Nike use a 'sports' theme to coincide with the London 2012 Olympics. Accused of 'ambush' marketing the adverts were deemed not to have infringed their
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Nike Volt Collection: The Bright Yellow Shoes Seen on Athletes at the 2012 Summer Olympics in London
Case study: Branding strategies at London Olympics - BusinessToday - Issue Date: Sep 29, 2013
Nike Volt Running Shoes Score Big at the 2012 London Summer Olympics | Running Shoes Guru
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2012 London Games — Brand Police on Prowl for Nike and Other Ambush Marketers - The New York Times
