![The Adidas logo is pictured in a pop-up store in Berlin December 2, 2014. Big consumer brands have latched on to personalised products because they seem to have a particular appeal to The Adidas logo is pictured in a pop-up store in Berlin December 2, 2014. Big consumer brands have latched on to personalised products because they seem to have a particular appeal to](https://c8.alamy.com/compfr/2cxej9d/the-adidas-logo-is-pictured-in-a-pop-up-store-in-berlin-december-2-2014-big-consumer-brands-have-latched-on-to-personalised-products-because-they-seem-to-have-a-particular-appeal-to-consumers-known-as-millennials-in-marketing-speak-used-to-posting-selfie-mobile-phone-shots-on-social-media-this-generation-who-came-of-age-from-around-2000-wants-something-more-than-just-the-latest-hot-brand-name-millennials-still-like-brands-but-expect-them-to-listen-and-react-to-their-ideas-and-criticism-in-real-time-and-allow-them-a-role-in-shaping-future-products-they-have-become-a-big-focus-of-marke-2cxej9d.jpg)
The Adidas logo is pictured in a pop-up store in Berlin December 2, 2014. Big consumer brands have latched on to personalised products because they seem to have a particular appeal to
![A photo customised sneaker is pictured in an Adidas pop-up store in Berlin December 2, 2014. Big consumer brands have latched on to personalised products because they seem to have a particular A photo customised sneaker is pictured in an Adidas pop-up store in Berlin December 2, 2014. Big consumer brands have latched on to personalised products because they seem to have a particular](https://c8.alamy.com/compfr/2cyhp25/a-photo-customised-sneaker-is-pictured-in-an-adidas-pop-up-store-in-berlin-december-2-2014-big-consumer-brands-have-latched-on-to-personalised-products-because-they-seem-to-have-a-particular-appeal-to-consumers-known-as-millennials-in-marketing-speak-used-to-posting-selfie-mobile-phone-shots-on-social-media-this-generation-who-came-of-age-from-around-2000-wants-something-more-than-just-the-latest-hot-brand-name-millennials-still-like-brands-but-expect-them-to-listen-and-react-to-their-ideas-and-criticism-in-real-time-and-allow-them-a-role-in-shaping-future-products-they-have-become-a-2cyhp25.jpg)
A photo customised sneaker is pictured in an Adidas pop-up store in Berlin December 2, 2014. Big consumer brands have latched on to personalised products because they seem to have a particular
![Shopping-Tipp: Do it yourself: Adidas eröffnet Pop-up-Store "Knit for You" in Berlin | Vogue Germany Shopping-Tipp: Do it yourself: Adidas eröffnet Pop-up-Store "Knit for You" in Berlin | Vogue Germany](https://media.vogue.de/photos/59f9eee6e20941000b12b90c/1:1/w_1600%2Cc_limit/adidas_pop_up_store_1.jpg)
Shopping-Tipp: Do it yourself: Adidas eröffnet Pop-up-Store "Knit for You" in Berlin | Vogue Germany
![Shopping-Tipp: Do it yourself: Adidas eröffnet Pop-up-Store "Knit for You" in Berlin | Vogue Germany Shopping-Tipp: Do it yourself: Adidas eröffnet Pop-up-Store "Knit for You" in Berlin | Vogue Germany](https://media.vogue.de/photos/59fa047ec2ae57000bb183ab/master/w_1600%2Cc_limit/adidas_pop_up_store_2.jpg)
Shopping-Tipp: Do it yourself: Adidas eröffnet Pop-up-Store "Knit for You" in Berlin | Vogue Germany
![Adidas pop up store by Alu Benelux, Düsseldorf store design | Store design boutique, Retail design, Retail interior Adidas pop up store by Alu Benelux, Düsseldorf store design | Store design boutique, Retail design, Retail interior](https://i.pinimg.com/originals/4e/9b/4b/4e9b4bc93f0c06f968417c24167f63d4.jpg)